2018 New Graphic style for YOBAR

Details

Client: YOBAR
Date: Spring, 2018
Type: Art Direction, Design
Website: www.yobar.cz

About the Project

The goal of the project was to redefine the visual identity of the YOBAR brand to better reflect the fresh, playful, and modern character of frozen yogurt. The previous visuals lacked coherence and failed to capture the light, natural and refreshing essence of the product.

We created a complete restyling of the brand’s communication elements – from color palette and typography to graphic motifs and visual tone. The new look emphasizes freshness, joy, and a sense of indulgence, resonating more clearly with the target audience.

The redesign helped position YOBAR as a distinctive and recognizable brand in a competitive market. Feedback from customers showed improved perception of quality and brand appeal, contributing to higher engagement both in-store and online.