BioVavřinec – New Packaging
Details
Client: BioVavřinec
Date: December 10, 2018
Type: Art Direction, Design
Website: www.biovavrinec.cz
About the Project
Packaging design for a traditional family farm.
When BioVavřinec, a family-owned organic farm, planned its entry into the retail market, they turned to us for help in creating their first line of packaging for yogurts and cheeses. The goal was clear: to design packaging that reflects the authentic, artisanal nature of their products while appealing to modern consumers looking for honest, local food.
We began by immersing ourselves in the values and story of the farm — rooted in tradition, sustainability, and a personal approach to food production. Based on this, we developed a visual concept that feels both trustworthy and distinctive. Hand-drawn elements, soft colors, and traditional typography helped underline the natural origin and family character of the brand.
The result was a packaging system that visually communicates quality, heritage, and care. BioVavřinec was able to introduce their products to the market with a strong, authentic identity that resonates with consumers seeking genuinely local and natural dairy products.
Vizuály
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