LetsGo – Complete Branding, Marketing Strategy & Packaging Design

Details

Client: LetsGo
Date: May 2018
Type: Art Direction, Design
Website: letsgo.sk

About the Project

Packaging design and market entry strategy.
We were approached by LetsGo with a bold idea: to create a completely new wellness drink and launch it on the Slovak market. The project involved not just designing the product packaging, but also defining the brand strategy and creating a new category within the beverage segment.

Our work began with market research and the identification of key trends in functional and health-focused drinks. Based on these insights, we developed a clear positioning, tone of voice, and visual identity that would differentiate LetsGo from traditional soft drinks and appeal to an active, health-conscious audience.

We crafted a minimalistic yet fresh and energetic design language, supported by custom typography and clear visual codes. The packaging was designed to reflect purity, balance, and vitality — all essential attributes of the product itself.

The result was a cohesive brand that stands out on the shelves and communicates a strong wellness message. LetsGo entered the market with a clear identity, strong shelf presence, and a defined story that resonated with early adopters and health-focused consumers alike.