Packaging Design for the New YOBAR Smoothie

Details

Client: YOBAR
Date: September 2018
Type: Art Direction, Design
Website: www.yobar.cz

About the Project

Smoothie Beverage Packaging Design
For the launch of YOBAR’s new smoothie product line, I was commissioned to create a set of multi-variant labels tailored for print production. The objective was to reflect the fresh, healthy, and modern character of the brand while ensuring that each flavor variant stood out visually on shelves.

The design process focused on developing a visual language that would communicate the natural ingredients and vitality of the smoothies while aligning with the established YOBAR identity. Each label was carefully crafted to ensure consistency across the product range, taking into account both brand recognition and consumer appeal.

The final result was a cohesive yet vibrant packaging system that helped reinforce YOBAR’s positioning in the wellness and lifestyle market.