Radlická Dairy – New Beverage Design
Details
Client: Radlická Mlékárna
Date: June 26, 2018
Type: Art Direction, Design, 3D Visualisation
About the Project
Do you need new packaging for your products?
Radlická Mlékárna, the company behind the frozen yogurt chain YOBAR, approached me to design a new range of packaging concepts for their upcoming beverages – including coffee drinks and high-protein milk products. The goal was to develop a modern, appealing line of packaging that would stand out on the shelves and reflect the brand’s progressive, urban character.
I created a complete visual concept, including multiple design variants and 3D visualisations, tailored to different product flavors and formats. The packaging was designed to resonate with a younger, health-conscious audience, emphasizing freshness, energy, and lifestyle appeal.
Although the final production was not realized, the creative process provided valuable direction and material for potential future development. The project stands as an example of flexible concept creation and design thinking for food and beverage innovation.
