YOBAR – New Branding Concept 2015

Details

Client: YOBAR
Date: June 12, 2015
Type: Art Direction, Design
Website: www.yobar.cz

About the Project

Complete Rebranding
For the growing YOBAR frozen yogurt concept, I developed a comprehensive rebranding strategy to create a fresh and distinctive identity. The project aimed to visually differentiate YOBAR from its competitors and establish a memorable and engaging look and feel across all customer touchpoints.

Using a combination of bold colors, playful typography, and custom design elements, we crafted a visual motif tailored specifically for the brand’s new sales unit. The result was a cohesive design system that not only communicated the joyful and refreshing nature of the product but also laid the foundation for future packaging, signage, and promotional materials. The new branding helped the company stand out in a competitive market and strengthened its overall visual presence.