A website where the machines sell themselves

ClientAXA Racing
DisciplineWeb
Year2026
ScopeWeb design, Development, CMS, Catalogue
AXA Racing: A website where the machines sell themselves

An official Polaris, CFMOTO and GOES dealer needed a website with the same drive as their machines. A dark stage, neon lime, big photography and a catalogue they can manage themselves.

We designed and built the whole site from scratch: three brands in one catalogue, a detail page for every model with variants, colours, homologation and full specs. Stock machines, the events calendar, service and team-building each get their own section.

The client manages content in their own admin. Enquiries from the site go straight to the sales team, and model comparison helps customers choose before they even call.

  • UX & information architecture
  • Website visual design
  • Next.js development + custom CMS
  • Product catalogue for 3 brands
  • Enquiry forms
  • SEO & analytics
BlogAXA Racing: Three Brands, One Website, a Custom Platform in Days →

Services in this project

AXA Racing, Full homepage, scroll down
AXA Racing, mobile