Rebon: a brand for a product the customer does not understand
How to design a brand and a store for domestic water filtration so a layperson grasps what they are buying. From the logotype through product visuals to the design of the whole site.
Branding and visual identity
A brand with a clear place in the market that looks just as good on a cup, in a shop and on the web.
Branding is more than a logo. We start with who the brand speaks to and what sets it apart, then build the name, identity and rules that the whole company, the printer and any agency can work from.
What you get
- strategy document
- logo and identity in all formats
- brand guidelines as PDF
- templates for everyday materials
What's included
- 01
Brand strategy and positioning
Who you sell to, who you're up against and why people should choose you. One sentence that everything else grows from.
- 02
Naming
A name for the brand or product line, checked for domain availability and clarity.
- 03
Visual identity
Logo, colours, typography, photography and illustration style, iconography.
- 04
Brand guidelines
Usage rules for your team and suppliers, so the brand looks the same everywhere.
- 05
Rebranding
A refresh of an existing brand that keeps what customers already know and love.
- 06
Interiors and POS
Bringing the brand into the shop: counter, signage, wayfinding, displays and point-of-sale materials.
FAQ
How long does a new visual identity take?
It depends on the scope. A logo and core identity take weeks; a full rebrand including shops and packaging takes months. You'll get an exact timeline in our proposal.
Do we need a strategy if we only want a logo?
A short one, yes. Even a one-hour workshop on who the brand speaks to saves rounds of revisions, and the logo then comes from something real, not just taste.
Can you roll the brand out in a shop too?
Yes. We design the interior concept, signage and POS materials, and produce 3D visualisations of the shop before it is built.
Studio journal
Google will take your videos itself. The brand stops deciding what represents it
Since 23 October, Performance Max can pull up to ten videos from your social accounts and site into your ads. This is not an ad setting, it is a question of running a brand.
A Brand That Can Take Several Markets
In an expansion the brand usually breaks before the campaigns do. What has to stay the same in every country, what has to bend, and why it is decided at the first pack rather than at the fifth market.
Packaging That Has to Work as a Thumbnail Too
Most people now see packaging first as a small square in a comparison listing, not on a shelf. What survives being shrunk, what is lost, and why it has to be decided before anything is drawn.
Handmade vs AI-Perfect: Why Imperfection Is Coming Back
When anyone can generate a smooth visual, smoothness stops meaning care. What that does to brands, where we let AI into our work and where a hand still touches paper.
Small Studio or Big Agency? What You're Really Paying For
Why one experienced person with modern tools and a network of specialists often delivers more than a big agency, and why clients keep returning for years.
Other services
- Packaging designPackaging that stands out on the shelf in seconds and holds the whole product line together.→
- Custom websites and e-commerceWebsites that look like the brand and work like a salesperson: fast, clear and connected to your business.→
- Creative campaigns and contentA creative concept that works on a billboard, a flyer and in stories, plus performance campaigns that get it in front of people.→
- 3D visualisationPhotorealistic products, packaging and interiors before they exist. No photo shoot, in any variant you like.→