Branding and visual identity

A brand with a clear place in the market that looks just as good on a cup, in a shop and on the web.

Branding is more than a logo. We start with who the brand speaks to and what sets it apart, then build the name, identity and rules that the whole company, the printer and any agency can work from.

What you get

  • strategy document
  • logo and identity in all formats
  • brand guidelines as PDF
  • templates for everyday materials

What's included

  • 01

    Brand strategy and positioning

    Who you sell to, who you're up against and why people should choose you. One sentence that everything else grows from.

  • 02

    Naming

    A name for the brand or product line, checked for domain availability and clarity.

  • 03

    Visual identity

    Logo, colours, typography, photography and illustration style, iconography.

  • 04

    Brand guidelines

    Usage rules for your team and suppliers, so the brand looks the same everywhere.

  • 05

    Rebranding

    A refresh of an existing brand that keeps what customers already know and love.

  • 06

    Interiors and POS

    Bringing the brand into the shop: counter, signage, wayfinding, displays and point-of-sale materials.

FAQ

How long does a new visual identity take?

It depends on the scope. A logo and core identity take weeks; a full rebrand including shops and packaging takes months. You'll get an exact timeline in our proposal.

Do we need a strategy if we only want a logo?

A short one, yes. Even a one-hour workshop on who the brand speaks to saves rounds of revisions, and the logo then comes from something real, not just taste.

Can you roll the brand out in a shop too?

Yes. We design the interior concept, signage and POS materials, and produce 3D visualisations of the shop before it is built.