A complete rebrand and new stores

ClientYOBAR
DisciplineBranding
Year2015
ScopeBranding, Interior, POS, Packaging
YOBAR: A complete rebrand and new stores

A chain of frozen-yogurt bars got a new face: from the logo and store style to POS and packaging. The retro dairy story of Radlická mlékárna, dating back to 1872, runs through every detail.

We designed the store concept as a whole: the counter, self-service zone, wayfinding, illustrated walls and signage. The brand works the same on a cup, on the menu and in a shopping mall.

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